Dear Reader,
if you are reading these lines it means that somehow you have already completed the first footstep, the more difficult, in direction of the future, of the technological novelties.
Who writes, together to every inside and external collaborator of this magazine, we've worked for years in the publishing business doing part of some of the most prestigious magazines in the world. But the market is changing, people are changing, they adjusts their own habits to the actual times.
This way, tired of years when our job was maltreated by horrendous solutions of press, from quality of compassionate papers, from publishers more and more to the search of the quantity, never of the quality, there are aware that we had to modify radically our way to operate.
The heads are the same, but the solutions are and they will be in the next future well different from the printed paper.
We have created and we are still improving different products, different periodicals. At the same time we have focused on the good way of diffusion on the market, the Flash system of the Adobe that by now the 95% of the computers Apple or PC of the whole world have installed.
Who has not installed, they can download it free from the site of the Adobe.
Then we had to think to a valid and powerful alternative about the distribution, so we have decided to use the more powerful vehicle of distribution ever seen in the history of the editorial industry: the Web.
For every magazine we will create two versions, one in Italian and one in English. The magazines will simply be available visiting our web site.
Registration is not required. Payment will never be required.
The information is a right of everyone of us and who makes of this work his/her own life they must try to bring the information free and at everyone's house. Our newspapers have some advertising pages as the printed versions.
The skin is like a printed magazine. We feel even the sound of the paper while the page changes. But the thrilling thing is that we are just at the beginning of the exploitation of those potentialities of connections, which the printed magazines will always be unprovided. Inside a digital magazine you can jump from a page to the other, from the page of the contents directly to the matter that interests you.
You can visit websites of interest using the links. You can watch videos inside the pages of the magazine, even the trailer of a movie or as in our specific case, of the video editorials. But this is only the beginning. We are aware that we must improve a lot. With your trust, every month we can grow only.
March 2008 oltre 2.796.000 sono i contatti effettivi raggiunti da NeXt con i primi numeri. Il nostro magazine ha dimostrato, con estrema prepotenza, che la necessità di riviste multimediali non era solo una nostra sensazione. La rivista e' gratuita, scaricabile su PC o palmare e di qui' a breve anche su Ipod. Per ora vi offriamo la versione italiana, che sarà affiancata dalla versione inglese a maggio 2008. Abbiamo cambiato la proprieta' ma non la sostanza della nostra rivista. Nel frattempo vi regaliamo 16 mesi di calendario con protagonista la splendida Ginka Lazarova, fotografata dal più grande creatore d'immagine dei tempi nostri,
Joey Shaw.